Food. Space. Vibe.
Family-run hospitality, born in the UK.
Our Brands.
Two distinct hospitality brands, each with its own identity, offering and experience, united by a shared commitment to quality, considered design and genuine hospitality.
Brunch • Desserts • Coffee
Founded in Britain in 2018, Chocoberry is a premium café serving all-day brunch, indulgent desserts and coffee, bringing bold flavours, beautiful presentation and social connection to every visit across each day.
Specialty Coffee House
Born in Britain and inspired by Scandinavian values of simplicity, craftsmanship and warmth, TOVE is a modern coffee house where exceptional coffee, thoughtful design and genuine hospitality meet in quiet harmony.
Our Journey.
What began with a single café in Leicester in 2018 has grown into an international network of 33+ locations across five countries.
Our Core Values.
A unified operational framework for identifying cultural voids, engineering sensory hospitality craft, and governing international expansion.
Identify
Cultural Whitespace
We analyze emerging shifts in lifestyle, dining rituals, and consumer behavior. We pinpoint exactly where legacy offerings fail to inspire, architecting brand concepts designed for enduring resonance and institutional viability.
Build
Obsessive Craft
We engineer every layer of the physical and culinary experience. From spatial acoustics, lighting design, and artisanal ingredient sourcing to packaging tactility and barista choreography, nothing is left unconsidered.
Scale
Global Governance
We systemize excellence. By fusing rigorous unit economics, standardized operational handbooks, and international franchise partnerships, we scale across global markets without compromising brand prestige.
Built on people. Driven by purpose.
Great hospitality starts with great people.
Across our brands, we bring together talented people in food, operations, design and development, united by a shared commitment to quality and genuine hospitality.
We care about the details, from the products we create and the spaces we shape to the way every guest is welcomed.
Different brands. One shared standard.
Have a vision? We build the world around it.
Whether exploring international franchise rights, strategic brand partnerships, or institutional investments, our leadership team is ready to connect.